Natalie Gordon founded Babylist in 2011, and today it’s a leading marketplace for baby gift registries. But it didn’t take off at first. It took several years for Gordon to spin the startup into its current trajectory and several more for users to follow. This is normal! And we’re excited to have Jesse Draper join the conversation. She invested in Babylist as a General Partner at Halogen Ventures.
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What if your startup doesn’t take off overnight? by Matt Burns originally published on TechCrunch